{"id":4563,"date":"2018-07-07T13:28:27","date_gmt":"2018-07-07T12:28:27","guid":{"rendered":"http:\/\/www.popap.fr\/?page_id=4563"},"modified":"2018-07-07T13:28:27","modified_gmt":"2018-07-07T12:28:27","slug":"le-marketing-de-contenu","status":"publish","type":"page","link":"https:\/\/www.popap.fr\/index.php\/le-marketing-de-contenu\/","title":{"rendered":"LE MARKETING DE CONTENU ?"},"content":{"rendered":"<header class=\"entry-content-header\">\n<h2 class=\"post-title entry-title\"><span style=\"color: #33cccc;\">C\u2019EST DE CR\u00c9ER DU CONTENU INT\u00c9RESSANT POUR ATTIRER L\u2019ATTENTION DE PROSPECTS QUALIFI\u00c9S<\/span><\/h2>\n<\/header>\n<p>D\u00e9cortiquons un peu:<\/p>\n<p>\u2013 le marketing de contenu ne se concentre pas sur la vente mais sur la communication, sur la relation avec les clients et les prospects. Vous n\u2019allez plus les chercher mais c\u2019est eux qui viennent \u00e0 vous car vous leur parlez des sujets qui les int\u00e9ressent.<\/p>\n<p>\u2013 pour \u00e9viter de parler \u00e0 tout le monde m\u00eame \u00e0 ceux qui ne sont pas forc\u00e9ment int\u00e9ress\u00e9s par votre produit ou service (\u00ab\u00a0Everybody is not your customer\u00a0\u00bb), qualifi\u00e9s vos prospects. R\u00e9fl\u00e9chissez quels sont les plus petits d\u00e9nominateurs communs entre les gens qui s\u2019int\u00e9ressent \u00e0 votre marque, puis demandez-vous si vous pouvez les mettre dans un groupe? ou dans plusieurs groupes ?<\/p>\n<p>\u2013 ensuite, en fonction de vos objectifs business d\u00e9finis pr\u00e9alablement, adressez des messages appropri\u00e9s \u00e0 chacune de vos cibles (groupes), avec un\u00a0<span style=\"color: #33cccc;\">CONTENU INFORMATIF, LUDIQUE ET \u00c0 FORTE VALEUR AJOUT\u00c9E.<\/span><\/p>\n<p>Pour \u00eatre conseill\u00e9(e) ou accompagn\u00e9(e) dans le d\u00e9veloppement de votre petite entreprise, contactez-nous chez Pop AP<br \/>\nandrea@popap.fr 06 13 60 74 09<\/p>\n<div id=\"attachment_4560\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-4560\" loading=\"lazy\" class=\"size-medium wp-image-4560\" src=\"http:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing-300x300.jpg 300w, https:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing-80x80.jpg 80w, https:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing-768x768.jpg 768w, https:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing-1030x1030.jpg 1030w, https:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing-36x36.jpg 36w, https:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing-180x180.jpg 180w, https:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing-705x705.jpg 705w, https:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing-120x120.jpg 120w, https:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing-450x450.jpg 450w, https:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-4560\" class=\"wp-caption-text\">Content marketing by Pop AP Conseil<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019EST DE CR\u00c9ER DU CONTENU INT\u00c9RESSANT POUR ATTIRER L\u2019ATTENTION DE PROSPECTS QUALIFI\u00c9S D\u00e9cortiquons un peu: \u2013 le marketing de contenu ne se concentre pas sur la vente mais sur la communication, sur la relation avec les clients et les prospects. Vous n\u2019allez plus les chercher mais c\u2019est eux qui viennent \u00e0 vous car vous leur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LE MARKETING DE CONTENU ? - POP AP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.popap.fr\/index.php\/le-marketing-de-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LE MARKETING DE CONTENU ? - POP AP\" \/>\n<meta property=\"og:description\" content=\"C\u2019EST DE CR\u00c9ER DU CONTENU INT\u00c9RESSANT POUR ATTIRER L\u2019ATTENTION DE PROSPECTS QUALIFI\u00c9S D\u00e9cortiquons un peu: \u2013 le marketing de contenu ne se concentre pas sur la vente mais sur la communication, sur la relation avec les clients et les prospects. Vous n\u2019allez plus les chercher mais c\u2019est eux qui viennent \u00e0 vous car vous leur [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.popap.fr\/index.php\/le-marketing-de-contenu\/\" \/>\n<meta property=\"og:site_name\" content=\"POP AP\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing-300x300.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\">\n\t<meta name=\"twitter:data1\" content=\"andrea\">\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.popap.fr\/#\/schema\/person\/1b35b44cefd7538c5b9431ffd77241a1\",\"name\":\"andrea\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.popap.fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7488f28436650bb7e4fa5a5dd33df135?s=96&d=mm&r=g\",\"caption\":\"andrea\"},\"logo\":{\"@id\":\"https:\/\/www.popap.fr\/#personlogo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.popap.fr\/#website\",\"url\":\"https:\/\/www.popap.fr\/\",\"name\":\"POP AP\",\"description\":\"Conseil en marketing et d\\u00e9veloppement pour Petites Entreprises\",\"publisher\":{\"@id\":\"https:\/\/www.popap.fr\/#\/schema\/person\/1b35b44cefd7538c5b9431ffd77241a1\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.popap.fr\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.popap.fr\/index.php\/le-marketing-de-contenu\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/www.popap.fr\/wp-content\/uploads\/2017\/05\/Content-marketing-300x300.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.popap.fr\/index.php\/le-marketing-de-contenu\/#webpage\",\"url\":\"https:\/\/www.popap.fr\/index.php\/le-marketing-de-contenu\/\",\"name\":\"LE MARKETING DE CONTENU ? - POP AP\",\"isPartOf\":{\"@id\":\"https:\/\/www.popap.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.popap.fr\/index.php\/le-marketing-de-contenu\/#primaryimage\"},\"datePublished\":\"2018-07-07T12:28:27+00:00\",\"dateModified\":\"2018-07-07T12:28:27+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.popap.fr\/index.php\/le-marketing-de-contenu\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.popap.fr\/index.php\/wp-json\/wp\/v2\/pages\/4563"}],"collection":[{"href":"https:\/\/www.popap.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.popap.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.popap.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.popap.fr\/index.php\/wp-json\/wp\/v2\/comments?post=4563"}],"version-history":[{"count":1,"href":"https:\/\/www.popap.fr\/index.php\/wp-json\/wp\/v2\/pages\/4563\/revisions"}],"predecessor-version":[{"id":4564,"href":"https:\/\/www.popap.fr\/index.php\/wp-json\/wp\/v2\/pages\/4563\/revisions\/4564"}],"wp:attachment":[{"href":"https:\/\/www.popap.fr\/index.php\/wp-json\/wp\/v2\/media?parent=4563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}